SEO Makes Dollars & Sense

December 27, 2017

 

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.

Focus on the outcome.

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts.

Mobile Search Implications

There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. Users searching for your site on Google might not necessarily want to land on your homepage. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions.

Be Mobile Friendly

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. A site that hasn’t done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! In getting involved with SEO, you need to consider the fact that it is a full time job. It involves lots of things, in which you need to be alert for changes that may happen. Gaz Hall, an SEO Expert from the UK, said: "Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed."

SEO Makes Dollars & Sense

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

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