If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Link building is also spreading brand awareness and capturing referral traffic.
To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t.
Can I Just Write Naturally and Rank High in Google?
If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process.
Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Gaz Hall, from SEO Hull, had the following to say: "The truth about improving website search engine rankings is writing content that people are searching for and actually want to read."
Canonical URLs in the Wild
Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human. It helps the search engines quickly determine what the page is about.