Linking to authority sites
The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Search engines want to deliver the best results to searchers based on the search terms visitors enter. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! One question that often arises in regards to HTML tags and linking is whether or not internal links should be “nofollowed.” “Rel=’nofollow’” instructs Google to not allow PageRank to flow through the link.
Make mobile and computer navigation easy
Search engines are invested in providing users a great mobile experience. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.
Personalization counts
Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. You should see improvements in website traffic, a key indicator of progress for your keywords. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.
Do Your (Keyword) Research
The key to quality SEO is all about research research research. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. According to SEO Consultant, Gaz Hall: "A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers."
Industry Content Analysis
Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.