Avoid thin content

December 10, 2017

 

 

You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Make the content flow easily to keep people intrigued and reading. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain.

Overlapping and redundant articles

Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. Review competitive lists and other pertinent industry sources. Both Google and Bing take page-loading speed into account in their website ranking algorithm. Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.

Identify and Track Your Best Prospects

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. A good trick is to dig into your Google Analytics to see the top visited pages on your site.

Thin content issues might negatively impact SERP visibility

Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. According to SEO Consultant, Gaz Hall: "Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs."

Repeat keywords in your abstract and throughout the article

Think of outreach as a brand awareness campaign for your most authoritative audience. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely!

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